SE Ranking vs Semrush 2024 [Which SEO Tool is Best?] – Revealing Hidden Differences

SEO tools are essential for improving website rankings and outperforming competitors. Both SE Ranking and Semrush are well-known SEO tools, but how do they stack up against each other in 2024? This article will reveal the hidden differences and compare these two tools side by side to help you decide which one is best for your SEO strategy.

SE Ranking vs Semrush: Comparing Main Modules Side by Side

When choosing an SEO tool, it’s important to evaluate their core features. Let’s break down each tool’s strengths and weaknesses across key SEO modules.

Quick Summary: SE Ranking vs Semrush

• SE Ranking is a powerful, cost-effective tool with robust rank tracking and keyword research, especially suited for small businesses.
• Semrush offers a vast array of features, including a larger historical database for competitor research and backlinks, but it comes with a higher price tag.
• Both platforms perform equally well in site auditing, but Semrush provides a more extensive suite of additional tools.

Why Compare SE Ranking & Semrush

Comparing SE Ranking and Semrush is crucial for businesses that need to maximize value while choosing the best SEO tool. While both offer solid SEO functionality, their target audience, features, and pricing differ significantly. Understanding these differences helps in selecting the right tool based on your business needs and budget.

Keyword Research: SE Ranking Nearly Beats Semrush

SE Ranking’s Keyword Research:

SE Ranking offers strong keyword research tools with localized keyword ideas, volume, and keyword difficulty analysis. For small to mid-sized businesses, SE Ranking provides enough data to support a well-rounded keyword strategy.

Semrush’s Keyword Research:

Semrush, however, goes a step further. It offers an enormous keyword database, more in-depth data, and additional features like keyword intent analysis and global search volume for more precise targeting.

Verdict: While Semrush’s extensive keyword research tools give it a slight edge, SE Ranking provides more than enough for many users, making it a strong competitor.

Rank Tracking: SE Ranking Fair Rank Tracking Limit Gives it an Edge

SE Ranking’s Rank Tracking:

SE Ranking shines in rank tracking. It provides real-time ranking updates for keywords across different search engines, and its fair pricing structure makes it accessible for tracking a large number of keywords without breaking the bank.

Semrush’s Rank Tracking:

Semrush also offers comprehensive rank tracking with detailed reports, but its cost for adding additional keywords can quickly escalate, especially for businesses looking to track multiple keywords in various locations.

Verdict: SE Ranking wins in this category due to its accurate tracking and fair pricing for rank tracking, making it more accessible to small and mid-sized businesses.

Competitor Research: SE Ranking Produces Only Necessary Information, But Semrush Has a Much Bigger Historical Database

SE Ranking’s Competitor Research:

SE Ranking allows you to analyze competitor websites by providing essential data like keyword rankings, backlinks, and traffic trends. It delivers just the right amount of competitor analysis without overwhelming the user.

Semrush’s Competitor Research:

Semrush is well-known for its competitor analysis tools. It boasts a massive historical database that gives you insights into competitor performance over time, allowing you to spot trends and gain a competitive edge.

Verdict: Semrush wins this category thanks to its larger historical database, but SE Ranking provides enough competitive data for smaller businesses that don’t need extensive historical data.

Backlink Analysis: Semrush Has a Big Links Database, But SE Ranking is Equally Powerful

SE Ranking’s Backlink Analysis:

SE Ranking has a backlink analysis tool that provides essential data like the number of backlinks, anchor text, and backlink quality. While its database is smaller compared to Semrush, SE Ranking still offers powerful insights for backlink management.

Semrush’s Backlink Analysis:

Semrush has one of the largest backlink databases in the industry. Its tool allows for detailed link analysis, enabling users to track new and lost links, and providing more granular insights into competitor backlinks.

Verdict: Semrush wins in terms of sheer volume of data, but SE Ranking’s backlink tool is more than capable for most businesses looking for strong backlink analysis.

Site Audit Module: Both Do Pretty Much the Same Job Here

SE Ranking’s Site Audit:

SE Ranking offers an easy-to-use site audit tool that identifies technical SEO issues such as broken links, page speed, and metadata problems. It provides clear reports and actionable recommendations for fixing on-site SEO errors.

Semrush’s Site Audit:

Semrush offers a more detailed site audit, covering a wider range of SEO issues, including crawl errors and site security. However, both tools essentially perform the same core functions when it comes to site auditing.

Verdict: This one is a tie. Both SE Ranking and Semrush offer strong, reliable site audits that can help businesses improve their SEO health.

Miscellaneous Features: Semrush Has Much More Than You Think

While SE Ranking focuses primarily on core SEO features, Semrush provides additional tools like social media management, content marketing tools, and PPC analysis, making it a more comprehensive solution for larger teams or agencies that need these extra capabilities.

Verdict: If you’re looking for a more comprehensive marketing tool that goes beyond SEO, Semrush is the clear winner.

Words on Pricing

SE Ranking Pricing:

SE Ranking is known for its affordability, with pricing starting at $39/month, making it accessible for small businesses, freelancers, and startups.

Semrush Pricing:

Semrush’s plans start at $129.95/month, making it a pricier option. While it offers more features, the cost may be prohibitive for smaller businesses or individuals.

Verdict: SE Ranking offers better value for money, especially for smaller businesses, while Semrush justifies its higher price with a broader range of features.

FAQs

Q1. Which is better for small businesses, SE Ranking or Semrush?

SE Ranking is better suited for small businesses due to its affordable pricing and easy-to-use features. Semrush may be overkill for small businesses unless they require its additional tools.

Q2. Which tool has better keyword research?

Semrush has a more extensive keyword research database, but SE Ranking provides a strong tool that’s suitable for most small to mid-sized businesses.

Q3. Which tool is better for competitor research?

Semrush wins for competitor research due to its larger historical data, but SE Ranking provides just enough for small to mid-level competitor analysis.

Q4. Does SE Ranking provide rank tracking?

Yes, SE Ranking offers accurate rank tracking with a fair pricing model, making it ideal for businesses needing to track multiple keywords.

Q5. What is the price difference between SE Ranking and Semrush?

SE Ranking starts at $39/month, while Semrush starts at $129.95/month, making SE Ranking the more affordable option.

What’s Our Final Verdict on SE Ranking vs Semrush?

Both SE Ranking and Semrush are excellent SEO tools, but they serve different types of users. SE Ranking is perfect for smaller businesses, freelancers, and SEO beginners looking for a cost-effective solution with all the necessary features. Semrush, on the other hand, is better suited for larger businesses, agencies, and professionals who need advanced features, a bigger database, and comprehensive competitor analysis.

Ultimately, the right choice depends on your specific needs and budget. If you’re a small business owner or freelancer, SE Ranking offers all the tools you need at an affordable price. If you’re running a large-scale SEO campaign or need advanced marketing tools, Semrush is worth the investment.