Google Analytics 4 (GA4) is introducing several new features tailored for Analytics 360 properties, enhancing data analysis and customization capabilities:
- Customized Reporting Experiences: Starting early next year, GA4 will allow businesses to assign tailored reporting experiences to different roles and teams. For instance, a marketing team can have a specific dashboard focusing on campaign metrics, while product teams can access user engagement reports relevant to them. blog.google
- Enhanced BigQuery Export: Later this year, GA4 will introduce a faster and more reliable export to BigQuery. This enhancement ensures that data is exported consistently on a daily basis, enabling more timely and accurate analyses. blog.google
- Service Legal Agreement (SLA) for Data Exports: Early next year, GA4 will launch an SLA guaranteeing that data exports occur at the same time each day. This consistency allows businesses to standardize their analysis workflows and ensures data availability aligns with reporting schedules. blog.google
- Programmatic Upgrades via API: To facilitate a smoother transition to GA4, businesses will soon be able to programmatically upgrade their properties to Analytics 360 using the API. This feature is particularly beneficial for organizations managing multiple properties, streamlining the upgrade process. blog.google
These enhancements are designed to provide enterprises with more flexibility, reliability, and control over their analytics data, ensuring that GA4 continues to meet the evolving needs of businesses.
